Food and Beverage
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As the world's most populous nation, and with a long history of delicate cuisine, China's fwd & beverage (F&B) business is booming.In 2006, China's F&B sector raked in RMB 1034.5 billion, 16.4% higher than that of 2005. Chengdu. the home of Chuan Cuisine, China's most popular school of cooking, is one or the most important F&B ma*eLs. In 2006, F&B turnover in Chengdu reached RMB 20,9 billion, rankingthe fifth largest F&B market in China, only marginally lower than Tianjin.
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In 2006, F&B turnover in Chengdu reached RMB 20.9 billion, ranking the fifth largest F&B market in China. |
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Indeed, in terms of the weighting of F&B business in total retail sales,Chengdu ranked the first among all major Chinese cities. In 2006, F&B accounted for 18.1% of Chengdu retail sales, two percentage points higher than Guangzhou, which ranked the second.
Figure 8.4 Top 10 Cities with Highest F&B Spending Weighting in Total Retail sales in 2006
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Currently, there are more than 30,000 restaurants in Chengdu, with 82 brands rated as famous brands by related national and provincial authorities. Although the Chuan Cuisine is still the backbone of Chengdu’s F&B business, other cuisines also have some market share in the restaurant market, such as Yue Cuisine (Canton), Lu Cuisine (Shandong). Moreover, foreign fast food chain giants, such as McDonalds, KFC, also play an increasingly important role in the F&B business. Feeling the competition, Chuan Cuisine restaurants adopted the advanced management skills used by foreign companies and other cuisines restaurants, and developed more tasty and healthy food with healthy cooking methods to meet the current customers' needs for a healthy and balanced diet.
At the same time, with the unique cuisine skills, Chengdu F&B companies are also expanding outside the city. Currently, there are 51 Chengdu F&B companies with more than 600 restaurants operating in other provinces and overseas.
Copyright ? 2006 <Chengdu Business Guide> China Knowledge Press, All Rights Reserved |
Indeed, in terms of the weighting of F&B business in total retail sales,Chengdu ranked the first among all major Chinese cities. |
